Confidential Sales Letter
From: Kyle Guilfoyle, Guest Getter
To: The restaurant owner who's tired of watching guests disappear after one visit
Re: How to stop the revolving door and build a base of regulars who keep your lights on
You already know labor isn't the real leak. Empty seats are. If twenty new faces came through last week and twelve of them vanish forever, no amount of "reach" fixes that. And it's not because your food slipped or a host got snappy. It's because nothing in your world made visit number two feel like the obvious next step.
Right now most restaurants do what the industry taught them: scatter posts on social, run an occasional ad, send a "thanks for coming" email, pray the weekend is busy. That is noise, not retention. Retention is a plan that calmly shepherds strangers toward "this is our spot."
Big idea:
You don't need more new guests. You need the ones you already got to come back. That's where the Honeypot System comes in—multiple sweet spots that keep guests buzzing back.
What keeps happening without a system:
- Sixty percent of first-timers return to whatever they were doing before they found you.
- Your team keeps filming reels and writing emails with no metric besides 'hope it works.'
- The few regulars you do have carry the month, while everyone else treats you like a one-night stand.
The dangerous part is how normal this feels. The good part is how fast it turns once you engineer a second visit on purpose.
The five hives of the Honeypot Retention System:
- The Welcome Hive – Catch them while they're warm. Within 48 hours, they get a personal message that feels human, not robotic. No generic 'thanks for dining' template—a real reason to come back next week.
- The Sweet Spot Hive – Give them their next visit. Not a discount. Not a coupon. A specific dish to try, an off-menu item, a story about why you created it. Something that makes them curious.
- The Occasion Hive – Own their special moments. Birthdays. Anniversaries. Date nights. We capture these upfront and automate the outreach so you're top-of-mind when they're planning something important.
- The Event Hive – Create urgency. Wine dinners. Chef's table. Seasonal menu launches. Limited-time experiences that give them a reason to book now, not later.
- The Queen Bee Hive – Turn them into ambassadors. Only after they're clearly 'our people' do we nudge toward referrals, catering, office lunches, or buyouts. By then it feels natural because they're already part of your story.
Here's what we map out for you on the free call:
- A no-fluff retention blueprint: entry points, timing, and the exact words guests hear at each hive.
- Real numbers for your dining room so you can see 'if we lift second visits by 5%, here's the monthly impact.'
- Ready-to-use prompts for SMS, email, and staff so the plan can launch even if no one on your team loves marketing.
After the call you can run it yourself, or you can have us build the assets with you for $279. That's it. No mystery subscriptions, no multi-month retainer.
The numbers that make this a no-brainer
Take a 50-cover day. Thirty of those guests might be new. The industry average says eighteen of them never come back. If the Honeypot System nudges that by just five points, 1.5 extra people return every day. At a $20 cheque, that is $900 a month reclaimed from guests you already paid to acquire. That's before they bring friends, order drinks, or book the office party.
This strategy isn't an app, a punch card, or a "growth hack." It's hospitality with a backbone. Your guests feel seen, your staff knows what happens after a first visit, and your marketing finally has a scoreboard.
Ready to see how it fits your concept?
Book the free Retention Strategy Session. If there isn't at least one obvious win, we'll tell you right away.
Book the strategy session