Restaurant Lucie · Toronto
Meta ads + invitation70 diners and C$11,730 from one invitation
For Lucie's four-course French Winter menu, we invited guests instead of advertising a deal. January brought 31 reservations for 70 diners.
- diners in January
- 70diners in January
- recorded dining spend
- C$11,730recorded dining spend
- ad spend per reservation
- C$31.16ad spend per reservation
What we did
- 1Invitation-style Meta ads for the four-course French Winter menu.
- 2An email right after each request.
- 3Lucie's team confirmed each booking personally.
- 4More budget in late December, before January.
The results
- January 2026: 31 reservations, 70 diners
- C$11,730 before tax across 29 of them
- C$966 in Meta spend, December included
How we counted
- Completed visits and checks from OpenTable.
- Guests may have seen it in several places, so credit goes to the campaign, not Meta alone.
