The Berczy Tavern · Toronto
Google Ads + website62% more reservations from Google, for less money
Berczy's Google Ads booked more tables in spring than in winter while spending less, and the lower cost held through the summer.
How long it held: Cost per reservation stayed well below winter through July and August
- tracked reservations, Q1 to Q2
- 287 → 466tracked reservations, Q1 to Q2
- lower cost per reservation
- 47%lower cost per reservation
- ad cost per reservation, July and August
- C$17.97ad cost per reservation, July and August
- average online table, July and August
- C$193.80average online table, July and August
What we did
- 1Gave Sunday Roast and Steak Night their own pages, each with its own booking button.
- 2Moved the lunch prix fixe and Piano Brunch above the long menu.
- 3Updated the hours and announced Monday service on the homepage.
The results
- Reservations: 287 → 466, up 62%
- Ad spend: C$8,550 → C$7,381, down 14%
- Cost per reservation: C$29.79 → C$15.84, down 47%
- July and August: C$17.97, still well under winter
How we counted
- Reservations are Google Ads bookings, not confirmed visits.
- Bookings finished on OpenTable's own site aren't counted, so it's a floor.
- The ads and the site changes worked together. We can't split the credit.
- Guest spend comes from checks matched to about 87% of OpenTable visits, so it's a floor.
- Return visits only count when the same guest books again.
- Ad costs don't include our fees.
What a reservation is worth
A reservation from Google cost C$17.97 in July and August. Here's what Berczy's guests actually spend, from their checks in OpenTable.
- Ad cost per reservationC$17.97
Google Ads, July and August
- Average table that booked onlineC$193.80
Per visit, July and August, before tax and tip
- A new online guest's first nine monthsC$215.07
Guests who first booked online in Jan to Mar, every visit through September
About 1 in 6 of those guests came back. The ones who did spent C$453.90 on average.
Also worth knowing
Showing up in Google's AI answers
Google's AI answers recommended Berczy for all three of these searches.
| What we asked | In the answer | Their pages linked |
|---|---|---|
| “toronto piano bar” | Berczy recommended | Homepage ↗Piano bar page ↗ |
| “toronto restaurants with live music” | Berczy recommended | Named, not linked |
| “best sunday roast in toronto” | Berczy recommended | Sunday Roast menu ↗ |
Checked October 4, 2026, one answer per search. Answers vary, and bookings from AI weren't measured.
