Seasonal Campaigns + Email Marketing: Piping Kettle's Growth Story
How a soup company turned seasonal campaigns into guest growth engines, with one Valentine's Day campaign generating $4 for every $1 spent.
Piping Kettle Soup Co
Fresh soup company with 5 locations
London, Ontario • 5 Locations
"Working with Guest Getter has been the best decision ever. Kyle has such a genuine interest in our business and has made marketing fun. I get so excited when I see the campaigns come together!"
The Challenge
Like many food businesses, Piping Kettle experiences seasonal demand — soup sales naturally dip during warmer months, and they wanted to maintain strong customer engagement throughout the year.
Seasonal Patterns:
- Revenue dips during warmer months
- Limited customer database for direct marketing
- Opportunities to create buzz around special occasions
- Year-round guest engagement opportunities
What They Needed:
- Year-round customer engagement system
- Profitable seasonal campaigns
- Growing membership base
- Fun, engaging marketing that reflects their brand
The Solution: Strategic Seasonal Campaigns + Email Marketing
We implemented a comprehensive Email Marketing + Seasonal Campaigns system that turned their seasonal challenges into growth opportunities.
Valentine's Day Campaign
Created a unique low-ticket offer that resonated with couples looking for a warm, cozy Valentine's experience.
12 Days of Soupmas Campaign
Annual holiday campaign that builds anticipation, drives daily engagement, and grows their guest base each year.
Email Marketing System
Built comprehensive email marketing infrastructure to nurture relationships and drive repeat business.