Piping Kettle Soup Co. · London, Ontario · 5 locations
Email + seasonal campaigns1,300+ new guests in 4 months
Soup sells best in winter. We built seasonal campaigns and an email program that keep guests coming back all year.
How long it held: 12 Days of Soupmas runs every year and grows the list each time
- new guests in 4 months
- 1,300+new guests in 4 months
- Valentine's Day return
- $4 : $1Valentine's Day return
- per sign-up, 12 Days of Soupmas
- $0.30per sign-up, 12 Days of Soupmas
The challenge
Like a lot of food businesses, Piping Kettle sees demand drop in warmer months. They wanted guests engaged all year.
- Sales dip when the weather warms up
- A small list for direct marketing
- Holidays and occasions going unused
What we did
- 1A Valentine's Day offerA low-priced offer for couples. $4 back for every $1 spent.
- 212 Days of SoupmasA yearly holiday campaign that grows the list at $0.30 a sign-up.
- 3An email programRegular emails that bring guests back between campaigns.
The results
- 1,300+ new guests in 4 months
- $4 back for every $1 spent on the Valentine's Day campaign
- Campaigns that repeat every year and grow the list each time
“Working with Guest Getter has been the best decision ever. Kyle has such a genuine interest in our business and has made marketing fun. I get so excited when I see the campaigns come together!”
