Seasonal Campaigns That Built Momentum: Piping Kettle's Marketing Story
How a soup company turned seasonal campaigns into guest growth engines, with one Valentine's Day campaign generating $4 for every $1 spent.
Piping Kettle Soup Co
Fresh soup company with 5 locations
London, Ontario • 5 Locations
"Working with Guest Getter has been the best decision ever. Kyle has such a genuine interest in our business and has made marketing fun. I get so excited when I see the campaigns come together!"
The Challenge
Like many food businesses, Piping Kettle experiences natural seasonal patterns — soup sales ease during warmer months, so our focus was on maintaining consistent customer engagement throughout the year.
Seasonal Patterns:
- Demand varies with the seasons
- Opportunity to grow direct-to-guest audience
- Key occasions benefit from clear, timely offers
- Maintain steady engagement between peaks
What We Focused On:
- Year-round customer engagement system
- Profitable seasonal campaigns
- Growing membership base
- Fun, engaging marketing that reflects their brand
The Solution: Strategic Seasonal Campaigns + Email Marketing
We implemented a comprehensive Email Marketing + Seasonal Campaigns system that turned their seasonal challenges into growth opportunities.
Valentine's Day Campaign
Created a unique low-ticket offer that resonated with couples looking for a warm, cozy Valentine's experience.
12 Days of Soupmas Campaign
Annual holiday campaign that builds anticipation, drives daily engagement, and steadily grows their guest base.
Email Marketing System
Built comprehensive email marketing infrastructure to nurture relationships and drive repeat business.