680 Lunch Guests
+ 1,486 New Members
How Part & Parcel built a repeatable lunch traffic system that generates customers and grows their database at just $2.62 per guest
Part & Parcel
Contemporary restaurant focusing on fresh, local ingredients
Challenge: Drive lunch traffic during slower midday hours
The Challenge
Part & Parcel had built a strong dinner reputation, but their lunch service needed momentum. The restaurant wanted to drive midday traffic while building a valuable customer database for future marketing efforts.
The Problem:
- Lunch traffic significantly lower than dinner
- Limited customer database for targeting
- Need to capture customer data strategically
The Goal:
- Drive immediate lunch traffic
- Build comprehensive customer database
- Achieve cost-effective customer acquisition
The System We Built
Strategic Offer Framework
Built a repeatable offer structure that provides clear value while encouraging trial and data capture across any menu items.
Creative Asset Library
Developed reusable creative templates and messaging frameworks that can be adapted for any lunch promotion.
Customer Data Engine
Automated system for collecting emails, phone numbers, and birthdays that builds a valuable, growing customer database.
Scalable Traffic Generator
Proven system that can be deployed during any slow period to instantly drive traffic and build momentum.
The Results
System Performance:
Long-Term Value:
What The GM Says
Real feedback from Part & Parcel's management team
"September is up year over year by more than 25%. Also, in previous years we had always seen a dip in average sales from August to September, this year it remained constant confirming this growth trend. Good news!"