Part & Parcel · Victoria, BC
Lunch traffic680 lunch guests and 1,486 new members
A strong dinner restaurant with a quiet lunch. We built a repeatable lunch offer that brings people in and grows the guest list every time it runs.
How long it held: September sales held up year over year, with no dip after August
- lunch guests
- 680lunch guests
- new members
- 1,486new members
- per new member
- $2.62per new member
The challenge
Part & Parcel had a strong dinner reputation, but lunch needed momentum. They wanted more midday guests and a guest list they could market to later.
- Lunch traffic well below dinner
- A small guest list to market to
- Every offer needed to capture contact details
What we did
- 1An offer that repeatsA simple lunch offer that earns a first visit.
- 2Reusable creativeTemplates for any lunch promotion.
- 3Guest list captureEmail, phone and birthday with every claim.
- 4On-demand trafficSwitch it on in any slow stretch.
The results
- 680 lunch guests came in on the offer
- 1,486 new members on the guest list
- Ready to run again whenever lunch is slow
“September is up year over year by more than 25%. Also, in previous years we had always seen a dip in average sales from August to September, this year it remained constant confirming this growth trend.”
