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Notte Ristorante · Toronto

Google Ads + booking page

443 reservations from Google at C$10.91 each

Over July and August, Notte's Google Ads brought in 76% more tracked reservations than in May and June, and each one cost 37% less.

How long it held: Across two full months, July and August

A pasta dish at Notte Ristorante
tracked reservations, July and August
443tracked reservations, July and August
per reservation
C$10.91per reservation
lower cost than May and June
37%lower cost than May and June

What we did

  1. 1Added bookable dining experiences to the reservation page.
  2. 2Kept the OpenTable form on the page.
  3. 3Tracked completed bookings, each counted once.

The results

  • July and August: C$4,833 in Google Ads
  • 443 reservations, up 76% on May and June
  • C$10.91 per reservation, down 37%
  • Average check at Notte those months: C$215.70
How we counted
  • Reservations are counted by Google Ads.
  • Tracking improved in July, so some of the gain may be better counting.
  • The average check is the whole restaurant, not ad revenue.
  • Ad costs don't include our fees.

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