In Good Spirits · Toronto
New website + events pageFrom 16 event enquiries to more than 100
We rebuilt In Good Spirits' website around a proper private-events page. In the 90 days after launch, event enquiries jumped from 16 to at least 103.
How long it held: Measured over the full 90 days after launch, not one good week
- event prospects, 90 days before vs after
- 16 → 103+event prospects, 90 days before vs after
- more enquiries
- 544%more enquiries
- asking about groups of 41 or more
- 33asking about groups of 41 or more
What we did
- 1A private-events page with photos, options and planning answers.
- 2An enquiry button near the top.
- 3A form that asks date, group size and food or drink, so replies are specific.
- 4A faster mobile layout.
The results
- 90 days before launch (June 18, 2026): 16 people asked about events
- 90 days after: at least 103, up 544%
- 33 were planning for 41 guests or more
How we counted
- Tests, spam and repeat contacts removed.
- Enquiries, not confirmed bookings. Season and other marketing may have helped.
Also worth knowing
Nearly 7x as many Google reviews, with a higher rating
26 reviews at 4.8 stars in December 2024. 181 at 4.9 stars by October 2026.
December 2024 to October 4, 2026, our whole time together, separate from the event result. Sales impact wasn't measured.
