HEAL Wellness · Ontario · 4 locations
Multi-location offers1,700+ new guests across 4 locations
A growing health food brand known for smoothies and bowls needed new guests at every location, without the ad bill growing with it. One offer system, run location by location.
- new guests
- 1,749new guests
- per guest, by location
- $0.30 to $0.84per guest, by location
- first-visit revenue
- $18.2Kfirst-visit revenue
The challenge
HEAL had a strong local reputation. The question was how to bring in new guests at four locations without the cost climbing at each one.
- High cost to win each new guest
- Hard to scale across 4 locations
- A small guest list for future marketing
- Uneven results from traditional ads
What we did
- 1Offers worth claimingOffers for health-conscious locals that protect margin.
- 2Guest list captureEmail, phone and preferences with every claim.
- 3Location by locationOne campaign, tuned for each of four locations.
- 4Weekly tuningWeekly changes to keep the cost per guest down.
The results
- 1,749 new guests across the four locations
- $18,247 in first-visit revenue from $1,023 in ad spend
- A guest list of 1,700+ people to market to again
By location
LocationGuestsCost per guestFirst-visit revenueAd spend
Port CreditGuests463Each$0.84Revenue$5,707Ads$387
MiltonGuests705Each$0.55Revenue$7,477Ads$387
HamiltonGuests407Each$0.30Revenue$3,600Ads$124
BurlingtonGuests174Each$0.72Revenue$1,463Ads$125
TotalGuests1,749Each$0.58Revenue$18,247Ads$1,023
