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Chef on Call · Waterloo, Ontario

Meta Ads + offer game

Scream for ice cream: 62 of 99 claims redeemed

We built a 15-second game where guests scream into their phone to win a free ice cream, then ran ads inviting people to play. Most people who won came in to collect it.

Chef on Call's two scream-for-ice-cream video ads either side of the game screen
claims redeemed in store
62 of 99claims redeemed in store
claim-to-redemption rate
63%claim-to-redemption rate
media spend per redemption
C$8.82media spend per redemption

What we did

  1. 1A game, not a couponScream into your phone to unlock the offer. 15 seconds.
  2. 2Ads that show itVideos of people screaming, with one ask: tap and play.
  3. 3An offer you redeem in personEvery claim tracked to redemption, with reminders.
  4. 4Ready to run againVersions for Waterloo and Montreal.

The results

  • 99 claims in Waterloo, September 9 to October 2, 2026
  • 62 redeemed in store, 63%
  • C$8.82 in ads per redemption
How we counted
  • Test claims excluded.
  • Meta spend divided by redemptions. Some claims came from unpaid posts. Excludes our fees and the ice cream.
  • New vs returning not verified.

The campaign

  • Chef on Call video ad inviting viewers to tap Learn More and play
    The ad: tap to play
  • Chef on Call's scream game with a start button, timer and an ice cream to reveal
    The game: 15 seconds to scream
  • Chef on Call promoted reel inviting viewers to scream for free ice cream
    The reel: try it, link in bio

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