Turn First-Time Guests Into Loyal Regulars With Automatic Return Paths
Hey, Kyle here.
Here's a number that should terrify you: 60% of first-time guests never come back.
Six out of ten people walk through your door, have a decent experience, and... disappear. They don't complain. They don't leave bad reviews. They just vanish.
And here's the thing — you're probably spending thousands on marketing to get new guests while letting the majority of them slip away after just one visit.
It's like filling a bucket with a massive hole in the bottom.
The simple framework that turns one-time guests into regulars
Kyle Guilfoyle
Founder, Guest Getter
I discovered this system by accident while working with a burger joint in Victoria, BC.
They had great food. Great service. But they were hemorrhaging guests after the first visit.
So we built a simple system — a series of "slopes" that guided first-time guests back for visit two, then visit three, and eventually turned them into regulars.
Within 90 days, repeat visit rate went from 41% to 67%.
Same restaurant. Same food. Same team. Just a better system.
Here's the core insight: Guests need multiple slopes to come back down.
Not one. Not two. Multiple paths that create reasons to return.
The Ski Slope System builds these return paths automatically:
Each slope has a specific job. Each slope has automated messaging. Each slope creates a reason to return that feels personal, not pushy.
Think of your restaurant like a ski resort. Guests come up the mountain once (their first visit), but if you don't give them multiple slopes to come back down, they go somewhere else.
Here's how we build the slopes:
Every first-time guest gets added to your system (reservations, online orders, loyalty signups, birthday club). You can't bring guests back if you can't reach them.
Within 48 hours of their first visit, they get a personal message thanking them + an irresistible offer to return within 7 days. (This single slope alone increases second-visit rate by 15-20%)
Birthdays. Anniversaries. Date nights. These are pre-planned reasons to return. We automate the outreach so you're top-of-mind when these occasions happen.
Wine dinners. Chef's table events. Seasonal menu drops. These create urgency and exclusivity that drives immediate action.
Simple visit-based rewards (not points). "Come back 3 times, get X." This creates a clear path and gives guests a reason to choose you over competitors.
Result: Guests have 5+ different reasons to come back, all delivered automatically through email, SMS, and in-app messaging.
"Within 60 days of implementing the Ski Slope System, we saw our repeat visit rate jump from 38% to 61%. The automated messaging does all the heavy lifting."
Sample Restaurant Owner
Owner, Sample Bistro
"This system paid for itself in the first month. Now we have a predictable way to fill slow nights and our regulars are more engaged than ever."
Another Sample Owner
Partner, Sample Restaurant Group
Step-by-step implementation guide with all 5 slopes mapped out, including messaging templates, timing sequences, and offer frameworks.
30+ pre-written email and SMS templates for every slope. Just customize with your restaurant's details and deploy.
Proven tactics to collect guest information at every touchpoint without being pushy (reservations, online orders, in-house programs).
We'll set up the complete system in your CRM (HighLevel, Mailchimp, or your existing platform) so it runs on autopilot.
How to create irresistible offers that bring guests back without training them to only come when you discount.
Weekly check-ins, optimization recommendations, and troubleshooting to ensure your system is working properly.
Look, I'll be honest with you. This system doesn't work for every restaurant.
If you're a Michelin-starred destination restaurant where guests fly in from around the world for special occasions, this probably isn't for you.
But if you're a local restaurant that depends on repeat business from people in your community?
This is exactly what you need.
The restaurants that get the best results are:
If that sounds like you, keep reading.
You're spending too much on new guest acquisition while letting existing guests slip away (this system turns your first-time visitors into a reliable revenue stream)
Your team doesn't have time to manually follow up with every guest (the automated slopes do the heavy lifting so your team can focus on service)
You can't predict revenue or fill slow periods (with a strong retention system, you have a base of regulars you can activate when you need them)
Investment: $4,997
If you implement the Ski Slope System for 90 days and don't see a measurable increase in your repeat visit rate, we'll refund 100% of your investment.
No questions asked. No hoops to jump through. Just email me and I'll process your refund.
Initial setup takes 1-2 weeks. You'll start seeing results within 30 days as guests move through the first slopes. Full system optimization happens over 90 days.
No problem. We'll recommend and help you set up a simple system (usually HighLevel or Mailchimp) as part of the implementation. This is included in the setup fee.
The Ski Slope System works alongside your existing POS. We're not replacing anything — just adding a retention layer on top of your current operations.
Almost none. The system is automated. Your team just needs to deliver great service. You'll spend about 30 minutes per week reviewing results and making small adjustments.
We teach you ethical, non-pushy ways to collect guest data. Most guests WANT to stay connected with restaurants they like — you just need to give them a good reason (like a birthday offer or VIP access to events).
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