Building and Scaling a Local Institution with Joe Kool’s Charlie Smith

Welcome to “Guest Getter,” the podcast where we have honest conversations with restaurant owners who’ve mastered the art of attracting and retaining guests. Today, we’re sitting down with Charlie Smith, the down-to-earth mind behind Joe Kool’s and other beloved spots in London Ontario. Join us as Charlie shares the simple yet profound lessons he learned growing up with his dad as he turned Joe Kool’s into a local fixture, and the practical insights he offers to fellow small business owners struggling with marketing. Discover the strategies he’s using now to expand his organization bigger than ever.