Free tool for restaurants

What's a new customer worth to you?

Plug in your numbers. See what you can afford to pay for a customer, what to spend this month, and what happens if you keep reinvesting.

Your business

Then fix the numbers you actually know.
$
What one customer spends per visit.
%
Of each sale, after food, supplies and hourly labour. Not rent.
visits
Count the first visit. Be honest. Grandma doesn't count twice.
$

Your ads

$
Ad spend ÷ new customers who walked in. No data yet? Try $15–$40.
$

Growth plan

% of profit
Of each month's ad profit. The rest goes in your pocket.
$
Double the budget and you won't get double the customers. The cheap ones go first.
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What a new customer is worth

Profit from one new customer in their first year.

Profit per visit
Profit per customer, year one
Every $1 in ads brings backin profit, over a year
First visit covers the ad?

What you can pay for a customer

Aim to pay a third of what they're worth. That leaves room for the slow months and the ad that flops.

Target 3 to 1. Grow here.
Break-even You get customers. You keep nothing.
You pay now
$0

Get this plan as a PDF

Two pages with your numbers, the targets, and the forecast. Hand it to a partner, a bank, or whoever signs off on the ad budget.

We'll email you the link to your numbers and the occasional useful thing about local ads. No spam, unsubscribe any time.
Done.

What moves it most

Small changes inside the restaurant raise what you can afford to pay for every customer. The ad gets cheaper without touching the ad.

What to budget this month

New customers a month
Ad budget as % of salesMost local spots land 2–6%
Year-one profit from this month's ads
Cash you'll float before it pays back

Forecast

Monthly budget at the end
New customers, total
Extra sales from ads
Profit after ad costs
Ad spend Profit from ad customers Running total after ad costs
Month by month
MonthAd spendCost / customerNew customersAd salesProfitNetRunning total

Rules that keep this sustainable

    Estimates, not promises. Swap in your own numbers as they come in.

    Want someone to run the ads?

    Guest Getter runs Google and Meta ads for restaurants, tracked to actual bookings and walk-ins. A 30-minute call, no pitch deck.

    Book a call →

    Made with the Guest Getter Ad Budget Calculator · · Estimates, not promises.

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    See it ↓